PRINT … SOCIAL … what next … HOLOGRAPHIC???

Hotels [rooms] marketing used to be so much easier- you put an advert in the newspaper or magazine to promote your product or facility or promotion.  That’s IT!

(Photo credit- https://images.app.goo.gl/kh4nzcBrg6QNPPXT8)

TV was around but one of the most expensive mediums to market a hotel- and only the large Hiltons, Hyatts and Sheratons of the world used it.

Then came the ‘90s email usage on a commercial basis, so we started emailing clients and guests.

Close on its heels came the WWW … followed by our “friend”, SOCIAL MEDIA in the last decade!

Very very confusing … not only to customers – with the JUNK being posted daily – but also to hotels. 

(photo credit- https://images.app.goo.gl/a8AAHSrANiKYjAwu9)

Where & who do we market to? 

When will our customer be “online”?

Who will see our advert in the clutter & junk of the information

available on the Web & Social?

Newspapers officially have a shelf life of 24 hours … in practice, it’s a few hours – the moment the paper is put back on the coffee table, that’s it. 

Magazines fare a little better (with their “official” shelf life of a week or month- depending on its publication).

We dabble in WhatsApp and SMS content too … not very satisfying!

…and SOCIAL … the amount of information explosion taking place is phenomenal and mind boggling.  A tweet is literally lost in seconds.  Few years back I actually experimented one day to see how many tweets used to go through on my account – I lost count after 800 or so!  Say a 1000 tweets in 9 hours!  That was when I had just started on Twitter.  I don’t even want to try a similar experiment today.

(photo credit- https://images.app.goo.gl/4NAGrhXshNhZzeoJ8)

What’s the best platform for hotel services marketing then? 

I REALLY DON’T KNOW

Only time will tell how to really market the hotel industry.  For now, we dabble in FB, IG or Twitter; maybe an advert in a newspaper; some messaging from time to time – but I am at a complete loss as to what is the future of advertising & marketing a hotel is in the 2020s and beyond!

Any guesses?  Ideas?  Suggestions?

(Photo credit- https://images.app.goo.gl/UamemvWdAT9yEPVs9)

BEING BORN IN THE ‘60s!

Rotary Telephone

September 27, 2019

… does that make me old? I think not.

I can unequivocally state that my parents’ generation enjoyed the BEST times of Pakistan – no two ways about it.  However, my generation of the 1960s have evolved through one of the most INTERESTING and EXCITING periods of history – the TECHNOLOGY explosion.  I mean, we have first-hand witnessed –

  1. The change from rotary to touch button telephones;
  2. Analog to Digital services telephone services;
  3. The advent of the PERSONAL computer (my first computer was an IBM machine) in the early 1980s;
  4. Mobile phones – GSM, 3G, 4G, 5G … and all the future “G’s” that are to come;
  5. Laptops, sat phones, VOIP tech, skype, whats app, wechat, tablets;
  6. Newspapers to online news and RSS feeds;
  7. Print media to Social media;
  8. Reel cameras to Digital cameras- in fact, I found one such camera and asked my studio for a 36mm reel only to be told they’ve been discontinued 😊!  So, I’ve started scanning my old reels into digital photos for posterity;
  9. Vinyl records, cassette tapes, VHS & Beta to cloud based music & videos;
  10. Pen cameras, car cameras, CCTV – you name it … it’s out of the old “BOND” movies we used to see!
  11. We used pens & pencils but the latest tablet & phone technology uses a stylus and speech-to-written technology. 
  12. Amazon, Careem, Uber … the list goes on an on.

The generation of the ‘90s has grown up on digital … they never experienced non-digital communication!  It’s online movies, Netflix, cloud-based streaming movies, etc.  Yes, my kids come to the theatre but they don’t need a cable TV set up in their dorms anymore- they are quite content with seeing their content on their laptops.

However, I feel, what technology explosion we saw in the ‘90s was one of the most interesting a generation can witness – notwithstanding what is yet to come! –  and things are still evolving.

It’s only a matter of time when our thoughts will be transcribed to the written-word … I wouldn’t be surprised if that’s already here !

Vinyl Records- https://images.app.goo.gl/SkieMPX4KHK46qpC9