PRINT … SOCIAL … what next … HOLOGRAPHIC???

Hotels [rooms] marketing used to be so much easier- you put an advert in the newspaper or magazine to promote your product or facility or promotion.  That’s IT!

(Photo credit- https://images.app.goo.gl/kh4nzcBrg6QNPPXT8)

TV was around but one of the most expensive mediums to market a hotel- and only the large Hiltons, Hyatts and Sheratons of the world used it.

Then came the ‘90s email usage on a commercial basis, so we started emailing clients and guests.

Close on its heels came the WWW … followed by our “friend”, SOCIAL MEDIA in the last decade!

Very very confusing … not only to customers – with the JUNK being posted daily – but also to hotels. 

(photo credit- https://images.app.goo.gl/a8AAHSrANiKYjAwu9)

Where & who do we market to? 

When will our customer be “online”?

Who will see our advert in the clutter & junk of the information

available on the Web & Social?

Newspapers officially have a shelf life of 24 hours … in practice, it’s a few hours – the moment the paper is put back on the coffee table, that’s it. 

Magazines fare a little better (with their “official” shelf life of a week or month- depending on its publication).

We dabble in WhatsApp and SMS content too … not very satisfying!

…and SOCIAL … the amount of information explosion taking place is phenomenal and mind boggling.  A tweet is literally lost in seconds.  Few years back I actually experimented one day to see how many tweets used to go through on my account – I lost count after 800 or so!  Say a 1000 tweets in 9 hours!  That was when I had just started on Twitter.  I don’t even want to try a similar experiment today.

(photo credit- https://images.app.goo.gl/4NAGrhXshNhZzeoJ8)

What’s the best platform for hotel services marketing then? 

I REALLY DON’T KNOW

Only time will tell how to really market the hotel industry.  For now, we dabble in FB, IG or Twitter; maybe an advert in a newspaper; some messaging from time to time – but I am at a complete loss as to what is the future of advertising & marketing a hotel is in the 2020s and beyond!

Any guesses?  Ideas?  Suggestions?

(Photo credit- https://images.app.goo.gl/UamemvWdAT9yEPVs9)

BIG BROTHER IS WATCHING … YOU 👊🏻

Big brother is watching you.jpg

(Photo credit- https://www.redbubble.com/people/galaxysalvo/works/16066035-big-brother-is-watching-you?p=poster)

June 17, 2019

In a recent set of Tweets (https://twitter.com/aamirkazi60/status/1139408694653800448), our GM Aamir Kazi, @aamirkazi60, raises some very interesting & pertinent questions on the use of Social Media by employees of companies (for brevity I am only reproducing an extract of some of the questions he poses) –

Quote

In a recent row of […] the question is- does any organization has the right to spy on any employee’s private life?

  • Check on our thinking?
  • Do their employees represent organisations on their social media? What should be the criteria or standard operating procedure while on job?
  • Does any organisation has any contract letter saying “your social media accounts & personal emails will be checked for foul language and inappropriate content and if found guilty, disciplinary action will be taken against you”- you may lose your job?

UNQUOTE

My layman’s [non-legal] perspective on this is as follows-

  • Employers cannot spy on anyone (let’s leave that to our governments 😇)!
  • Saying that, nothing stops an employer having a clear policy BARRING anyone from using social media, the web and emails for personal use during office hours, unless that’s part of their job responsibility – and appropriate, legal action against the employee if found guilty. Why should an employee use paid, company-time for their personal jolly, regardless of using their own devices or company devices?
  • Equally, no employee represents an organization on social media, unless specifically authorized to do so…and this is where the viewer of the posts may not know whether it is an official post or not.
  • If we have to check on employees’ thinking, I think there are official psychometric tests which are normal and can be administered to employees, as long as these are fair and across the entire department or company- without singling out any one employee.

Employees have a responsibility towards their organizations too to ensure their social media actions don’t inadvertently reflect back on their company.

The starting course of action – which I believe to be morally & legally correct – would be for companies to technologically restrict social media & web access on company-provided devices.

How do your companies handle these phenomena?

What is a fair & reasonable policy for companies to tackle this media  channel in a growing technology world?

(p.s.- By the way, Aamir’s tweets were personal in nature 😉😏)