PRINT … SOCIAL … what next … HOLOGRAPHIC???

Hotels [rooms] marketing used to be so much easier- you put an advert in the newspaper or magazine to promote your product or facility or promotion.  That’s IT!

(Photo credit- https://images.app.goo.gl/kh4nzcBrg6QNPPXT8)

TV was around but one of the most expensive mediums to market a hotel- and only the large Hiltons, Hyatts and Sheratons of the world used it.

Then came the ‘90s email usage on a commercial basis, so we started emailing clients and guests.

Close on its heels came the WWW … followed by our “friend”, SOCIAL MEDIA in the last decade!

Very very confusing … not only to customers – with the JUNK being posted daily – but also to hotels. 

(photo credit- https://images.app.goo.gl/a8AAHSrANiKYjAwu9)

Where & who do we market to? 

When will our customer be “online”?

Who will see our advert in the clutter & junk of the information

available on the Web & Social?

Newspapers officially have a shelf life of 24 hours … in practice, it’s a few hours – the moment the paper is put back on the coffee table, that’s it. 

Magazines fare a little better (with their “official” shelf life of a week or month- depending on its publication).

We dabble in WhatsApp and SMS content too … not very satisfying!

…and SOCIAL … the amount of information explosion taking place is phenomenal and mind boggling.  A tweet is literally lost in seconds.  Few years back I actually experimented one day to see how many tweets used to go through on my account – I lost count after 800 or so!  Say a 1000 tweets in 9 hours!  That was when I had just started on Twitter.  I don’t even want to try a similar experiment today.

(photo credit- https://images.app.goo.gl/4NAGrhXshNhZzeoJ8)

What’s the best platform for hotel services marketing then? 

I REALLY DON’T KNOW

Only time will tell how to really market the hotel industry.  For now, we dabble in FB, IG or Twitter; maybe an advert in a newspaper; some messaging from time to time – but I am at a complete loss as to what is the future of advertising & marketing a hotel is in the 2020s and beyond!

Any guesses?  Ideas?  Suggestions?

(Photo credit- https://images.app.goo.gl/UamemvWdAT9yEPVs9)