Hotels [rooms] marketing used to be so much easier- you put an advert in the newspaper or magazine to promote your product or facility or promotion. That’s IT!
TV was around but one of the most expensive mediums to market a hotel- and only the large Hiltons, Hyatts and Sheratons of the world used it.
Then came the ‘90s email usage on a commercial basis, so we started emailing clients and guests.
Close on its heels came the WWW … followed by our “friend”, SOCIAL MEDIA in the last decade!
Very very confusing … not only to customers – with the JUNK being posted daily – but also to hotels.
Where & who do we market to?
When will our customer be “online”?
Who will see our advert in the clutter & junk of the information
available on the Web & Social?
Newspapers officially have a shelf life of 24 hours … in practice, it’s a few hours – the moment the paper is put back on the coffee table, that’s it.
Magazines fare a little better (with their “official” shelf life of a week or month- depending on its publication).
We dabble in WhatsApp and SMS content too … not very satisfying!
…and SOCIAL … the amount of information explosion taking place is phenomenal and mind boggling. A tweet is literally lost in seconds. Few years back I actually experimented one day to see how many tweets used to go through on my account – I lost count after 800 or so! Say a 1000 tweets in 9 hours! That was when I had just started on Twitter. I don’t even want to try a similar experiment today.
What’s the best platform for hotel services marketing then?
I REALLY DON’T KNOW
Only time will tell how to really market the hotel industry. For now, we dabble in FB, IG or Twitter; maybe an advert in a newspaper; some messaging from time to time – but I am at a complete loss as to what is the future of advertising & marketing a hotel is in the 2020s and beyond!
Any guesses? Ideas? Suggestions?